Born in 2006 in Byron Bay, Afends is a sustainable brand leading the way in hemp fashion and using 100% eco-friendly fabrics. Drawing thier inspiration from the environment Afends create clothing for the people and the planet. Afends believe in sustainability through innovation, action and positive change.

Co-founders Jonathan Salfield and Declan Wise started Afends in the back of a van in Byron Bay before blowing up across the world and being adopted by major retailers. Afends is known as one of the biggest brands pioneering the hemp and sustainability fashion movement in Australia.

Hemp is one of the most durable and economically viable of all-natural threads. The Afends Hemp Revolution is our way of promoting sustainability to our consumers.

Afends announced that by 2021 they will be using 100% sustainable fibres in all of their ranges.

The fashion industry is the second largest polluter in the world. The environmental damage that it causes is devastating, but we believe there are solutions and alternatives to these issues. This is where hemp comes in. As a renewable resource, hemp takes as little as 90 days to cultivate, requires significantly less water than cotton, and produces significantly more fibre per acre. It supplies its own nutrients to the soil, which replenishes its fertility, and needs no toxic chemicals, pesticides or insecticides in order to grow. The more we have investigated and researched, the deeper our understanding has become that this plant is the way of the future.